The Go-To Person

We all know these people. When you absolutely need an answer - and the right answer, we all have that favorite connection who can hook us up. Malcolm Gladwell calls these people "mavens." They usually have all the answers, right when you need them.

Are you this person? Are you the one who people call for expert advice or a great plan of attack? The one everyone knows to connect with when they need the right answer? If you aren't, then you have a new assignment: become that person in your field, and be sure your market is aware.

It's safe to say that if you have been in your line of work long enough, you've learned a thing or two. Why not use this as your best tactic for generating revenue and driving your business? One thing to remember is that ALL business is cemented by the relationships between supplier and customer, between service provider and client, between person and person. Your relationships can outlast any dip, swing, or trend in your industry and they are the #1 thing to be nurtured and protected. When your audience needs an answer, be the one they call. And if your business depends on your ability to service your ideas, and not merely dispense them, this is one of the best tactics to getting work in the front door.